From the second page of this interview at Eurogamer with him today:

If all we do with the power of next gen hardware is increase our poly counts we’re doomed. We have to use that power to create new gameplay experiences – up the simulation level… find new ways to exploit physics… create more interactive worlds than we could dream of before… create virtual actors that can do more than run and shoot.

Yes, yes, a thousand times yes (even if the Gabe Newell/Richard Garriott school of game production has its merits, too). It’s a cracking interview – and today’s only the first part… so be sure to check back again tomorrow.