• "Herzog Zwei was a lot of fun, but I have to say the other inspiration for Dune II was the Mac software interface. The whole design/interface dynamics of mouse clicking and selecting desktop items got me thinking, ‘Why not allow the same inside the game environment? Why not a context-sensitive playfield? To hell with all these hot keys, to hell with keyboard as the primary means of manipulating the game!" Brett Sperry, of Westwood, on the making of Dune II. Via Offworld.
  • "Changing the Game (order via Amazon or B&N) is a fast-paced tour of the many ways in which games, already an influential part of millions of people’s lives, have become a profoundly important part of the business world. From connecting with customers, to attracting and training employees, to developing new products and spurring innovation, games have introduced a new level of fun and engagement to the workplace.

    Changing the Game introduces you to the ways in which games are being used to enhance productivity at Microsoft, increase profits at Burger King, and raise employee loyalty at Sun Microsystems, among other remarkable examples. It is proof that work not only can be fun–it should be." I shall have to check this out.

  • "As a result, vendors here are more likely to decline to sell you something than to cough up any of their increasingly precious coins in change. I've tried to buy a 2-peso candy bar with a 5-peso note only to be refused, suggesting that the 2-peso sale is worth less to the vendor than the 1-peso coin he would be forced to give me in change." They're running out of coins in Argentina, and it makes for a seriously odd situation – and a reminder of the differences between value and worth.
  • "The artist Keith Tyson is offering 5,000 Guardian readers the opportunity to own a free downloadable artwork by him. The costs you'll have to bear are those of printing out the work on A3 photographic paper – and framing, if you so choose… You will be asked to enter your geographical location – which forms part of the unique title of each print."
  • "The media would have us believe that those with the best ability in Parkour require and condition to bodies of hypermasculine levels, and the first notions of this concept seem quite logical. However, it is known to any traceur that the spectacle of the masculinized body is not in necessary relation to one’s ability of movement. Mass media tries to paint another picture with a careful selection of handsome, muscular men as traceurs… At its simplest, the hypermasculine spectacle is an easier sell to masses. However, our problem does not end at the body. It is not only the body that is masculinized, though, as we see the same pattern occurring to the discipline itself." Interesting article on Parkour and gender; specifically, the hyper-masculinisation of the art by the media.
  • "Over three years ago I set a goal for myself. That goal was to have a max level character for every class in the game… Tonight, at long last, I’ve finally achieved my goal." Blimey.
  • "An almost-real-time, behind-the-scenes look at the assigning, writing, editing, and designing of a Wired feature."
  • "Brands are built…out of culture…out of meanings from culture. In the Volvo campaign, the meaning was safety and symbol for this safety was a little girl. Pretty standard. But this book is interested in new ways to source meaning. Let's look at new, emerging brand tactics." More excellent posts from Grant.
  • "The current browsers, including Firefox, just can’t cut it. JavaScript isn’t fast enough (thereby limiting the UX), browsers are single threaded and they aren’t stable enough. If Google want to challenge Microsoft (or anyone else for that matter) in the desktop space they needed a better platform… Google’s solution is I think much neater – build an open source browser that supports multithreading, fast JavaScript execution and stuff Google Gears into the back end so it works offline." Now that's a good explanation.

Burning Chrome

03 September 2008

I’m sure this is the zillionth post on the internet about Google Chrome, but a thought struck me and I’ve not seen it articulated like this yet.

Tom Scott makes an excellent point about one reason for Chrome’s existence in his blog post on the topic:

Google want to offer much richer and, more importantly, faster web applications.

The current browsers, including Firefox, just can’t cut it. JavaScript isn’t fast enough (thereby limiting the UX), browsers are single threaded and they aren’t stable enough. If Google want to challenge Microsoft (or anyone else for that matter) in the desktop space they needed a better platform. Of course others have sought to solve the same problem – notably Adobe with Air and Microsoft with Silverlight. Google’s solution is I think much neater – build an open source browser that supports multithreading, fast JavaScript execution and stuff Google Gears into the back end so it works offline.

I think that’s all very sensible, and very true. But there’s also a much simpler strategy at work – a strategy around their brand.

Google need users on decent, standards-compatible browsers, to make the most of the rich web; they don’t want to be working around IE all the time. Forgetting the advances of a much better, JIT-compiled Javascript engine, they just need people to stop using IE.

The greatest coup Microsoft pulled with Internet Explorer was putting the word “Internet” in its name. It sits there, on the desktop of every new Windows computer, and it says “Internet”. So you click it.

Chrome is a browser from Google – Google, who, for many people, are now the Internet. It’s their first port of call, it’s their homepage; many user-testing surveys comment on users typing URLs straight into Google.

What better way to beat a browser with the word “Internet” in its name – a browser that seemingly can’t be beat no matter how hard we try – than the Internet Company itself making a browser?