I’m sure this is the zillionth post on the internet about Google Chrome, but a thought struck me and I’ve not seen it articulated like this yet.
Tom Scott makes an excellent point about one reason for Chrome’s existence in his blog post on the topic:
Google want to offer much richer and, more importantly, faster web applications.
I think that’s all very sensible, and very true. But there’s also a much simpler strategy at work – a strategy around their brand.
The greatest coup Microsoft pulled with Internet Explorer was putting the word “Internet” in its name. It sits there, on the desktop of every new Windows computer, and it says “Internet”. So you click it.
Chrome is a browser from Google – Google, who, for many people, are now the Internet. It’s their first port of call, it’s their homepage; many user-testing surveys comment on users typing URLs straight into Google.
What better way to beat a browser with the word “Internet” in its name – a browser that seemingly can’t be beat no matter how hard we try – than the Internet Company itself making a browser?