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"Slowly, over time, a page typeset in 1771 might start to get a whole new life, thanks to the growing authority we grant it through that elemental gesture of making a link." And this is why we need to empower the socialised book, not just through Google Books, but through the physical things themselves.
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Official Poken site.
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"Simply pull out your Poken and ‘high five’ it with your new best friend’s. Clever RF technology then zaps the info between the devices, so next time you log on to your favourite site, your profiles are linked. Genius!" Physical exchange of details, dead cheap, integrated through a web intermediate. Lovely.
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"We don't provide the 'easy to program for' console that [developers] want, because 'easy to program for' means that anybody will be able to take advantage of pretty much what the hardware can do, so then the question is what do you do for the rest of the nine-and-a-half years?" It's good to see that Sony can still afford their weekly supply of crazy pills. Locking up potential inside a monkeypuzzle is a _good_ thing? "Official" leadership? What the hell, Kaz?
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Um. An "artwork/game/digital poem/world of scribbles" from Jason Nelson. Stop trying to "get it".
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"My Favorite Book Covers of 2008" Some I'd seen before; some I'd not. Some very beautiful things here.
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"I come from a software background, as well as an artsy-fartsy one. I want to see games as art, but they’re also supposed to work as logically-constructed bodies of code. And in a lot of cases, reviewers need to see them as software rather than as art. Here’s why…" I think Steve has some good points here, but I'm not totally swung yet; after all, games might _be_ software, but do we _experience_ them as software? I'm not sure that we do, and that's why we respond to them in the manner we do.
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"The ultimate resource in grid systems."
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Pretty much spot on. Especially when it comes to GRIMDARK PIRATE COMICS.
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"Does the road to ludonarrative unity really lead us where we want to go? Is the destination reachable? Is it possible to embrace a design aesthetic that takes us in another direction that could be just as fruitful, if not more so? Okay that was three questions, but it's my blog so I get to ask as many as I want. Now if I could only answer them." This is going to be interesting when I come to write about Far Cry 2.
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"a poster-sized calendar with a bubble to pop every day". Yes please!
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"It turns out that G1 firmware revisions RC29 and earlier literally interpret everything you type as command-line operations, so if you happen across a legit command, it's going to get executed." Now that's what I call a show-stopper. Wow.
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'“Games are great,” Robert Dvorak Jr. said. “You a learn a lot about strategy, you interact with people, you use tools and creativity. I’m a gamer, period.”' Also: lovely that Brookhaven celebrated the 50th anniversary of Tennis for Two.
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"PROBLEM: There is no way I can justify to myself spending that much money on plastic cows. Really, there is no way. WIN-WIN: I could however justify giving that same amount of money, or more, to a worthwhile charity. That would be an easy thing." Matt wants cows, in return for giving money to charity.
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Oh wow; it's like a developer network for LittleBigPlanet. Smashing.
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"On May 3rd 2008, artists Robin Hewlett and Ben Kinsley invited the Google Inc. Street View team and residents of Pittsburgh’s Northside to collaborate on a series of tableaux along Sampsonia Way. Neighbors, and other participants from around the city, staged scenes ranging from a parade and a marathon, to a garage band practice, a seventeenth century sword fight, a heroic rescue and much more…" Lovely.
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'"With respect to the franchises that don’t have the potential to be exploited every year across every platform, with clear sequel potential that can meet our objectives of, over time, becoming $100 million-plus franchises, that’s a strategy that has worked very well for us," Kotick said.' Kotick is very serious about his use of the word 'exploit'.
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""The ability to offer these songs on a subscription basis may very well result in the newest subscription opportunity in our portfolio," he said." Kotick wants you to pay Activision to subscribe to UGC. Oh dear.
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Beautiful.
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"As we move into a world in which we can manufacture things as cheaply as we print them, the skills that tinkerers develop– not just their ability to play with stuff, or to use particular tools, but to share their ideas and improve on the ideas of others– will be huge." Lots of good reflections from "Tinkering As A Mode Of Knowledge".
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Visualising the heights of people's towers by importing their savegame. Lovely.
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"By understanding the way bees respond to all the different aspects of the natural world, the beekeeper is able to recover his own relationship to the natural world through bees."
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"Every time Bobby Kotick opens his mouth, I see a giant cow with "GUITAR HERO" branded on its side, and Bobby Kotick is squeezing two teats as fast as he can."
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Detailed write-up from Alice of a presentation from Turbine – the stuff on where to draw boundaries between game and web is really, really interesting.
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Oh god, pets now have talent trees. Why does the game get complex just as I've begun?
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"Making games is easy! Well, okay, maybe it's actually kind of hard, but starting out is easy at least! Especially when you have Kongregate's shootorials (shooting tutorials) to guide you through the process." Tutorial on making a 2D shooter in CS3. Awesome!
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"So to recap, we have scraped some data from a wikipedia page into a Google spreadsheet using the =importHTML formula, published a handful of rows from the table as CSV, consumed the CSV in a Yahoo pipe and created a geocoded KML feed from it, and then displayed it in a Yahoo map." Wow, etc.
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"The dataspace of the well-tempered environment will soon be invaded by logos, credits, banners and offers. The financial temptations will, I suspect, be too hard to resist." Loads of excellent stuff in here besides this, though. Can't recommend enough.
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This is wonderful "wilfully fictional" advertising: an affectionate pastiche of the geek's love of unboxing videos, with some wish-fulfillment as to what unboxing ought to really look like.
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"And if all videogames could ever aspire to was being big, dumb, blockbusting escapism, does that even matter? Hasn’t every generation that ever lived created make-believe worlds to climb into and take refuge? I don’t know. I don’t know. I just wish we’d asked each other the questions a bit more fifty years ago." Too many quotations to choose from in this; wonderful writing from Simon Parkin.
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"The upcoming presidential election has seen record fund-raising by the candidates and a host of new donors. Now we want our users to be able to analyze and reuse some of the data we’ve been looking at while reporting on the campaign."
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"Do you really want them campaigning in your hobby? I don’t."
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Fascinating to see such emphasis on the manufacturing process, accompanied with wonderful footage of factories that takes me straight back to the documentary sections in Playschool and Sesame Street. The milling sequence is beautiful. (The product isn't bad, either, but I'm mainly interested in raising awareness of mass-production in an age of coming scarcity).
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"Alternate movie posters about film brand integration." Beautiful, typographically speaking, and definitely honest.
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"i have made an "electronic" 8bit calculator (not "mechanical" calculator) with the Beta LBP demo.it do decimal/binary conversions and it can do Add and Sub… computation take clearly less that a half second. this calculator use: – 610 magnetic switches – 500 Wires – 430 pistons – 70 emitters and others stuff…" Amazing – especially the pan-out to the whole contraption.
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"The big dilemma is that needs are different. I’m normally on Mobile Google Maps when I’m frantically trying to find a place, often the hotel I’ve booked. I’m lost, I want to sleep – I’m not exploring the possibility space, and I don’t want to wade through marketing garbage. Note that this doesn’t make sense for these kinds of advertisers either: I’ve booked already, and I don’t want alternatives." Once again, the problems of the mobile context (rather than the mobile technology) rear their heads.
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"On April 1, 1977 the British newspaper The Guardian published a seven-page “special report” about San Serriffe, a small republic located in the Indian Ocean consisting of several semi-colon-shaped islands. A series of articles described the geography and culture of this obscure nation." Wonderful
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Oh gosh, the Rock Band 2 community site is lovely. Lovely URLs, lovely public-facing site with no wall, lovely. (Thanks, Brandon).
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"The Medieval eye found any surface in which a background could not be distinguished from the foreground disturbing. Thus striped clothing was relegated to those on the margins or outside the social order – jugglers and prostitutes for example – and in medieval paintings the devil himself is often seen wearing stripes." Wow. I did not know that.
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"When you enable Mail Goggles, it will check that you're really sure you want to send that late night Friday email. And what better way to check than by making you solve a few simple math problems after you click send to verify you're in the right state of mind?" Amazing.
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"Every year on or around the same day … at the same time of day and from the same position a photograph is taken at each of the twenty locations on this map which is based on a circle of half a mile radius drawn around the place where the project was devised. It is hoped that this process will be carried on into the future and beyond the deviser's death for as long as the possibility of continuing and the will to undertake the task persist." Tom Phillips project, as mentioned in Reading the Everyday.
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"Boxer is a DOS game emulator for OS X, built around the powerful DOSBox. Boxer aims to make it easy and painless to play your DOS games."
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"Microsoft may very well not be broken. The world needs reliable bureaucracies that mollify the needs of corporations and individuals in the center of the market. But if it is broken, advertising isn't going to fix it."
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"Some people believe that there's no correlation between quality and sales, and thus think that the way to make money is to make things that are easily marketable (read: licenses). Game developers themselves usually argue that sales above a certain level require a game to be sufficient quality. I decided to see which of these perspectives was correct for the Playstation 2 era." Datanalysismachinego!
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"Of course, to get the most points, your band needs a bassist. And nobody wants to play bass. So if you want to lead a full band, you're going to have to play bass yourself. And this is like life!" Lovely article from Torpex' Jamie Fristrom.
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"An almost-real-time, behind-the-scenes look at the assigning, writing, editing, and designing of a Wired feature."
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"Brands are built…out of culture…out of meanings from culture. In the Volvo campaign, the meaning was safety and symbol for this safety was a little girl. Pretty standard. But this book is interested in new ways to source meaning. Let's look at new, emerging brand tactics." More excellent posts from Grant.
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"The current browsers, including Firefox, just can’t cut it. JavaScript isn’t fast enough (thereby limiting the UX), browsers are single threaded and they aren’t stable enough. If Google want to challenge Microsoft (or anyone else for that matter) in the desktop space they needed a better platform… Google’s solution is I think much neater – build an open source browser that supports multithreading, fast JavaScript execution and stuff Google Gears into the back end so it works offline." Now that's a good explanation.
Burning Chrome
03 September 2008
I’m sure this is the zillionth post on the internet about Google Chrome, but a thought struck me and I’ve not seen it articulated like this yet.
Tom Scott makes an excellent point about one reason for Chrome’s existence in his blog post on the topic:
Google want to offer much richer and, more importantly, faster web applications.
The current browsers, including Firefox, just can’t cut it. JavaScript isn’t fast enough (thereby limiting the UX), browsers are single threaded and they aren’t stable enough. If Google want to challenge Microsoft (or anyone else for that matter) in the desktop space they needed a better platform. Of course others have sought to solve the same problem – notably Adobe with Air and Microsoft with Silverlight. Google’s solution is I think much neater – build an open source browser that supports multithreading, fast JavaScript execution and stuff Google Gears into the back end so it works offline.
I think that’s all very sensible, and very true. But there’s also a much simpler strategy at work – a strategy around their brand.
Google need users on decent, standards-compatible browsers, to make the most of the rich web; they don’t want to be working around IE all the time. Forgetting the advances of a much better, JIT-compiled Javascript engine, they just need people to stop using IE.
The greatest coup Microsoft pulled with Internet Explorer was putting the word “Internet” in its name. It sits there, on the desktop of every new Windows computer, and it says “Internet”. So you click it.
Chrome is a browser from Google – Google, who, for many people, are now the Internet. It’s their first port of call, it’s their homepage; many user-testing surveys comment on users typing URLs straight into Google.
What better way to beat a browser with the word “Internet” in its name – a browser that seemingly can’t be beat no matter how hard we try – than the Internet Company itself making a browser?