"There are 1868 cars on the highway right now. You can watch them drive by, or draw your own and it will join the front of the line. Where are they going? The journey is yours." Progressive's annual report is done vy an artist each year; this year's is a lovely Aaron Koblin piece.

"The choice for light as a medium is the result of a systematic exploration of what kinds of stimuli pigs respond to. We were aware of some evidence indicating pigs enjoy light. But when we saw how they reacted to a laser pointer, we knew we were on to something." Kars' frankly crazy game for pigs and people is in video form now, but he's deadly serious about it existing. I'm quite excited for him.

Great profile on Tim Sweeney from Stephen Totilo. Again, part of my childhood gaming, especially ZZT, which was a brilliant editor and one of the first play/create tools I messed around with. Striking to see how much impact the shareware creators of my youth – Carmack, Sweeney, and all the Apogee/id/Epic crews – have gone on to have in the modern industry. Also: striking to be reminded how much of those early PC gaming days were about borderline geniuses writing terrifying graphics engines.

Useful reference material! (And: he's totally right about the Nikka).

Jamie on "Impro" with respect to games. I really need to get on and read it.

"Winning and losing are only defined in their relation to us. Their meaning doesn’t come from an abstract ideal that is buried in the rules of the game, but from our experiences in life, such as witnessing war; or watching Garry Kasparov’s erratic behavior during his matches with Deep Blue; or having once won the emotionally fractured heart of the blonde from class, only to have it crumble in my hands. A game like chess is meaningful because it comments on our wider view on culture—not because placing pieces in a certain position leads to an endgame." On the battle between the logic of systems and the illogic of meanings. Useful food for thought right now.

"A 1.5km circle; over 10km of shops. 1500 in fact – including 4 “compass” Starbucks (not including roaming franchised coffeebots). Infinite mall." Chris channels his inner bizarro-world JG Ballard to predict the Mall Event Horizon.

An excellent selection of auto-response bots.

" If real human players are serving as the authority, the spirit of the rules is intact even if they are not followed literally. Rules are checked for reference when a debate comes up about a certain ability or tactic, but they are not a constant authority. There’s a certain flexibility present when the players have the final say on what is acceptable. They only bend the rules when it makes the game more fun." This is very good: textualism versus contextualism.

A lovely, sad, tiny story by Leonard.

"A short while into the process of making these videos, Alan Kay said, “The main question here is not is this technology probable but is this the way we want to use technology?” One effect of the video was engendering a discussion (both inside Apple and outside) about what computers should be like." On video not needing to be realistic to be useful.

"When you burn some wood in a furnace, the mod calls out to AMEEconnect to do a calculation, and adds the result to a tracker in-game. As the carbon ticks up, the environment gets more and more polluted as the skies go dark and the clouds come down. OK, not entirely accurate, but an effective visual indicator!" Fun.

"Nine hours in, with no end to the fetching and photographing and fishing and flower-watering in sight, I suggested to one of my nieces, who was playing the game with me (the whole thing's drop-in co-op friendly), that maybe collecting three pepper pots to make Monstro the Whale sneeze was not so very different to collecting three sets of banners for the Toon Town election. It turns out that, from the perspective of a six-year-old, it's entirely different, and I clearly understand little about whales and even less about elections." A marvellous, marvellous piece of writing from Christian (again).

"However, if you are making a sustainable living doing pay-up-front games, and you find those are the kinds of games you are most passionate about, but you feel the itch to try out free-to-play because some other people are getting rich doing it, then I'd take a step back and examine your motives and what makes you fulfilled as a person. VC-types look down on this kind of thinking with the awesomely cynical term "lifestyle business", but isn't that exactly what we want to create, a business that supports our desired lifestyle, which includes making games we're proud of?" Chris Hecker on Free-to-Play

"Patient explained most of these (and most subsequent) injuries as being the result of membership in a private and apparently quite intense mixed martial arts club.  Patient has denied being the victim of domestic abuse by Mr. Grayson following indirect and direct questioning on numerous occasions." Patient BW's medical records make for iiinteresting reading.

"…the world of Shadow of the Colossus is seemingly empty, except for the colossi and the warrior. Until you reach a colossus, there is no music, leaving you alone with your thoughts and the sound of your horse’s hooves. No enemies jump out to attack, it occurred to me on one of these rides, because I am the one on the hunt. The natural order of a video game is reversed. There are no enemies because I am the enemy." A decent enough piece on Ueda's games for the New Yorker – but this paragraph is marvellous.

"I only got to hang out with Rachael once: in San Francisco, for a week, during the Game Developers Conference…

Here’s how we did it: She shared my eyes and ears, and she wrote her impressions through my laptop and my BlackBerry. When we touched down at SFO, she wrote the first tweet, and she eavesdropped on the game designers that I sat with riding into town on the BART. We were working press—except I was the one sweating the deadlines, and looking for good ideas, while she was just loving it…" Chris Dahlen on writing pixelvixen707