"'Second Moon' tracks the cyclical journey of a small fragment of the moon as it circles the Earth, via air freight courier, on a man made commercial orbit." So good.

" I think Zemeckis and Gale knew all the timely accoutrements signifying "the present" in Back To The Future would inevitably look like 1985 within just a couple of years; in fact, they were banking on it. Zemeckis and Gale were trying to create an archetypical representation of 1985 just like they did for 1955, with its soda fountains, social repression, and subjugated black people. In this way, Back To The Future only gets better the further we get from the '80s. Everything that defines Marty McFly—how he walks, talks, acts, and dresses—acts as instantly recognizable shorthand for the year he comes from." This is great.

"Let’s own the work that goes live, understand and explain why it is as it is, and work on the skills we need to make sure more good design actually makes it over the line. Otherwise, what’s the point?" Yes.

"Unsurprisingly, having recognizable cartoon characters on the boxes caused kids to rate a cereal as better tasting, affecting their subjective assessment of it."

"You’ve either shipped, or you haven’t. You’ve either poured weeks, months or even years of your life into bringing a product or a service into the world, or you haven’t." … "And the next time someone produces an antenna with a weak spot, or a sticky accelerator, you’re more likely to feel their pain, listen to their words and trust their actions than the braying media who have never shipped anything in their lives." Tom on the validity shipping gives you, about which he is very right.

RubyQuiz on A* pathfinding.

"After all, what is science? It's a technique for uncovering the hidden rules that govern the world. And videogames are simulated worlds that kids are constantly trying to master. Lineage and World of Warcraft aren't "real" world, of course, but they are consistent — the behavior of the environment and the creatures in it are governed by hidden and generally unchanging rules, encoded by the game designers. In the process of learning a game, gamers try to deduce those rules. This leads them, without them even realizing it, to the scientific method."

Jason Kottke republishes the supposed rules that Chuck Jones and other Road Runner animators stuck to whilst making their cartoons. Perhaps a little apocraphyl, but I like the idea of rules for things that aren't games.

"Merb’s routing shiznits needs some serious documentation love. Whilst I have a shot at getting some proper docpatches together here’s an overview of how to use routing in Merb 0.5." Thank god for that – was finding Merb's docs a little patchy in places.

Cannot believe I only just discovered this: it's a sleeping bag with arms and legs. Incredible.

"…it’s my feeling that experiences can’t really be designed. You can only provide the resources for people to have an experience; then it’s the people (users) themselves who create the experience." Dan Saffer hits the nail on the head at his new studio's blog. Can't wait to see what comes out of Kicker.

"This leads into something else that felt very clear after the conference; the need to look outside of what we already know. If, as Matt Jones, posited, execution is more important than ideas, we’re going to need an understanding that is based on people who are not us, and that understanding is going to have to incorporate all the richness of what they know, how they model their worlds, and how they model their interactions with the world around them." Looking forward to more from Alex on dConstruct

"The Box is an ambitious and unique year-long project for BBC News to tell the story of international trade and globalisation by tracking a standard shipping container around the world." Awesome. What's better is that it's a working container, which means it's not significantly contributing in a negative way to environmental damage any more than other containers. Could be interesting.