Possible Futures: The BirdsPad

07 June 2011

How long before Rovio enter the hardware market?

I’m serious. This is what Android was surely designed for: cheap, off-the-shelf, no-brand tablets, spruced up with a canny rebrand.

And what could be better than the inevitable $100-200 tablet, running Android 3.0 out of the box, and – even more crucially for the target audience – pre-installed with Angry Birds. One step further, maybe: Angry Birds Universe, the eternally updating, subscription-driven, physics-based puzzler.

The cherry on the top: by default, the device just boots into Angry Birds. What else were you going to use your tablet for? The whole Android universe is there, of course – it’s the extra-added-value – but it’s really just a footnote on throwing birds at pigs.

I’m not even sure that it wouldn’t fly off the shelves.

Take a deep breath; it might not happen. But given everywhere else Rovio are, it doesn’t feel like an extravagant extrapolation to move them into consumer electronics.

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