• "Where you see gadget, I see process. Moreover, where you see prose, I see poetry: for the UK will continue to have no manufacturing all the while it has lost its collective sense of the poetry of production. The ignominious application of production line metaphors to (the actually very creative) industrial life has helped alienate people from the process of making: whereas Lean Manufacturing instead helps to reconnect workers with the project as a whole, by seeing waste as a thing that erodes value, and that corrodes the relationship between customer and producer by making it unnecessarily fragile and contingent." There's lots to recommend in this piece. I'm not sure I agree about software, even ignoring my vested interested and perspective, but there's so much else of value in here. I think this paragraph spoke most to me, though.
  • "When a product is connected to the network it has two brains. A little local one that can perform cheap calculation, and a big one in the network that can do potentially anything at all: massive facial recognition, searching all of Amazon, advanced artificial neural networks, whatever." It's great that Matt's writing so much again – but "little brain, big brain" is a great explanation of the concept.
  • "If you can demonstrate that McDonald’s only introduces the sandwich when pork prices are lower than usual, then you’re but a couple logical steps from concluding that McDonald’s is essentially exploiting a market imbalance between what normal food producers are willing to pay for hog meat at certain times of the year, and what Americans are willing to pay for it once it is processed, molded into illogically anatomical shapes, and slathered in HFCS-rich BBQ sauce." The McRib as arbitrage of pork prices.
  • "…one point I wanted to make, to all those agencies that have decided that making products is the future. That's a laudable and intelligent aim, but it took five years for BERG to go from here to here. And they're really good. They had to be focused and ambitious, working really hard. This isn't stuff you can just chuck out the back of a creative technology department  Just a thought." Yeah, there is that.
  • "Little Printer lives in your home, bringing you news, puzzles and gossip from friends. Use your smartphone to set up subscriptions and Little Printer will gather them together to create a timely, beautiful mini-newspaper." Little Printer sees the light of day. So, so excited to finally see it in the world; can't wait to see it in other homes. (And: beautiful work on the design – industrial, brand, web, the whole package).
  • "“coding” is not the only concrete skill required “to work at the crossover of creative and technology”. Especially if you want to make an actual thing that lives outside of a screen." I'll gladly concede Josh's point. This is very much worth reading; if anything, the only reason I focused on code was the original W+K focus on that, likely because that's the technology they're interested in. Good points all, though.
  • "These are clearly black market frankenproducts – made from a combination of surplus mobile phone components and car alarm key rings. I wonder how much they actually cost to manufacture. I wonder if the bits are stolen." Ben Bashford on the magic of Shanzai. And, of course, when a video camera is eight pounds, it's no longer precious, and you start doing weird things with it: Youtube is full of examples.
  • "Curveship is an interactive fiction system that provides a world model (of characters, objects, locations, and things that happen) while also modeling the narrative discourse, so that the narration and description of the simulated world can change. Curveship can tell events out of order, using flashback and other techniques, and can tell the story from the standpoint of particular characters and their perceptions and understandings." This looks both bonkers and brilliant.
  • "Data combined with narrative creates personality. It can be used to construct a larger and richer history around a subject.

    The world is already divided in to two camps: People who are going to watch the Super Ball and those who aren't. This is an opportunity to delight the former and reach the latter, by providing a larger and more playful cast of characters to describe the events during the game." Nice!