"In this way, Dynamic Yield is part of a generation of companies whose core technology, while extremely useful, is powered by artificial intelligence that is roughly as good as a 24-year-old analyst at Goldman Sachs with a big dataset and a few lines of Adderall."

This is good – and largely well written, bar an unnecessary cheap shot at one point. It overlaps with lots of what I have to teach students about AI: namely, those letter have become this huge suitcase concept for anything from gnarly machine learning problems and recurrent neural networks down to applied statistics and a splash of arithmetic. And meanwhile, everyone just keeps adding to this cyclone of nonsense as they try to out-claim one another. It's exhausting, and it pollutes the public sphere, such that inexperts – politicians, policymakers – get themselves tangled up about all the wrong things. Sigh.

New retail, dropshipping, and the supply cloud. This is good. Well, it's not, but the article is good.

Good, level-headed advice with lots of (important) detail. Not really the shape of products I do/sell, but fascinating to read.

This is super-good – not just on ARGs, which aren't necessarily flavour of the month, but on designing difficult puzzles for a large number of people to solve, and how not to be surprised by how fast groups are at solving things when they have the network. Gating the experience with slow tasks – MD5 brute-forcing, for instance, is one nice idea; I also really like Adam's points about making sure players know precisely what is in-universe and what isn't, so there's never a question of whether something is right or not; just like a good cryptic crossword.

"If we were managing a brand would we have been so brutal and focused with these things? Probably not. It would have been someone's job to think of these as valuable brand assets and argue for their preservation. For some reason, as soon as you describe something as a brand all this fake science marketing mysticism gets invoked and paralysing decisions get made." Russell on GOV.UK

Hello Lamppost ends up on the Creative Review blog.

"Dam-Drum is a handheld drum machine and sequencer with four unique sounds selected by Dam-Funk. This is a collaboration with Dam and Bleep Labs, who designed and built the drum in Austin, Texas." And that right there is your future of music merch: support your favourite artist by purchasing custom hardware with their sounds in. They only made 100, because exclusivity (or is it because longer runs would be painful to make), but it's got lovely packaging, and is surprisingly functional.

"It was a sunny, tunny spring day in the Hundred Acre Wood, and Pooh and Piglet were walking along the trail, looking for something. They had forgotten what they were looking for, but decided to keep looking anyway, in case it was there. As they debated whether it was or wasn’t or could be, they came across Eeyore, who was kicking his iPhone with his hoof." Some magic from McSweeny's.

"A 1.5km circle; over 10km of shops. 1500 in fact – including 4 “compass” Starbucks (not including roaming franchised coffeebots). Infinite mall." Chris channels his inner bizarro-world JG Ballard to predict the Mall Event Horizon.

An excellent selection of auto-response bots.

" If real human players are serving as the authority, the spirit of the rules is intact even if they are not followed literally. Rules are checked for reference when a debate comes up about a certain ability or tactic, but they are not a constant authority. There’s a certain flexibility present when the players have the final say on what is acceptable. They only bend the rules when it makes the game more fun." This is very good: textualism versus contextualism.

A lovely, sad, tiny story by Leonard.

"A short while into the process of making these videos, Alan Kay said, “The main question here is not is this technology probable but is this the way we want to use technology?” One effect of the video was engendering a discussion (both inside Apple and outside) about what computers should be like." On video not needing to be realistic to be useful.

"I only got to hang out with Rachael once: in San Francisco, for a week, during the Game Developers Conference…

Here’s how we did it: She shared my eyes and ears, and she wrote her impressions through my laptop and my BlackBerry. When we touched down at SFO, she wrote the first tweet, and she eavesdropped on the game designers that I sat with riding into town on the BART. We were working press—except I was the one sweating the deadlines, and looking for good ideas, while she was just loving it…" Chris Dahlen on writing pixelvixen707

"I am not naive and I am not a fool. I realize that gamification is the easy answer for deploying a perversion of games as a mod marketing miracle. I realize that using games earnestly would mean changing the very operation of most businesses. For those whose goal is to clock out at 5pm having matched the strategy and performance of your competitors, I understand that mediocrity's lips are seductive because they are willing. For the rest, those of you who would consider that games can offer something different and greater than an affirmation of existing corporate practices, the business world has another name for you: they call you "leaders."" Ian's whole article is great, and the comment thread is eye-opening.

"Something terrible has happened in our city (and may yet continue to happen). It's damnable, deplorable, heartbreaking. But it is also extraordinary, unusual, bizarre. Slamming the door on it without studying and understanding it is a dangerous and short-term tactic. Allowing yourself to feel nothing but anger, and doing nothing but lashing out … isn't that a little mindless? It would be nice, and useful, if we could ask London "why" without already having an answer in mind." Excellent, sober, cautious writing from Will Wiles.

"In this volume, people of diverse backgrounds — tabletop game designers, digital game designers, and game studies academics — talk about tabletop games, game culture, and the intersection of games with learning, theater, and other forms. Some have chosen to write about their design process, others about games they admire, others about the culture of tabletop games and their fans. The results are various and individual, but all cast some light on what is a multivarious and fascinating set of game styles."

Lovely little round-up of games about architecture and the urban environment from Kars.

" I think Zemeckis and Gale knew all the timely accoutrements signifying "the present" in Back To The Future would inevitably look like 1985 within just a couple of years; in fact, they were banking on it. Zemeckis and Gale were trying to create an archetypical representation of 1985 just like they did for 1955, with its soda fountains, social repression, and subjugated black people. In this way, Back To The Future only gets better the further we get from the '80s. Everything that defines Marty McFly—how he walks, talks, acts, and dresses—acts as instantly recognizable shorthand for the year he comes from." This is great.

"Let’s own the work that goes live, understand and explain why it is as it is, and work on the skills we need to make sure more good design actually makes it over the line. Otherwise, what’s the point?" Yes.

"Unsurprisingly, having recognizable cartoon characters on the boxes caused kids to rate a cereal as better tasting, affecting their subjective assessment of it."