Charming branding from Porto – just a lovely use of a system, but also one with wit and charm aplenty.

This is super-good – not just on ARGs, which aren't necessarily flavour of the month, but on designing difficult puzzles for a large number of people to solve, and how not to be surprised by how fast groups are at solving things when they have the network. Gating the experience with slow tasks – MD5 brute-forcing, for instance, is one nice idea; I also really like Adam's points about making sure players know precisely what is in-universe and what isn't, so there's never a question of whether something is right or not; just like a good cryptic crossword.

"If we were managing a brand would we have been so brutal and focused with these things? Probably not. It would have been someone's job to think of these as valuable brand assets and argue for their preservation. For some reason, as soon as you describe something as a brand all this fake science marketing mysticism gets invoked and paralysing decisions get made." Russell on GOV.UK

Hello Lamppost ends up on the Creative Review blog.

"It was a sunny, tunny spring day in the Hundred Acre Wood, and Pooh and Piglet were walking along the trail, looking for something. They had forgotten what they were looking for, but decided to keep looking anyway, in case it was there. As they debated whether it was or wasn’t or could be, they came across Eeyore, who was kicking his iPhone with his hoof." Some magic from McSweeny's.

" I think Zemeckis and Gale knew all the timely accoutrements signifying "the present" in Back To The Future would inevitably look like 1985 within just a couple of years; in fact, they were banking on it. Zemeckis and Gale were trying to create an archetypical representation of 1985 just like they did for 1955, with its soda fountains, social repression, and subjugated black people. In this way, Back To The Future only gets better the further we get from the '80s. Everything that defines Marty McFly—how he walks, talks, acts, and dresses—acts as instantly recognizable shorthand for the year he comes from." This is great.

"Let’s own the work that goes live, understand and explain why it is as it is, and work on the skills we need to make sure more good design actually makes it over the line. Otherwise, what’s the point?" Yes.

"Unsurprisingly, having recognizable cartoon characters on the boxes caused kids to rate a cereal as better tasting, affecting their subjective assessment of it."

"That's why guys like Tarn Adams or Vic Davis are a thousand times more interesting. They're making games, not DLC or marketing or anything else. A game, to them, isn't the launching pad. It's the rocket."

"John Leighton's hexagonal map only extended about 6 miles from the centre of London, but it's a relatively process to extend more concentric rings of hexes, turning the Great Wen into a setting for a boardgame, Settlers of Catan or Squad Leader re-imagined upon London." Wargaming/Catan pretty much leapt into my mind, too. I like this.

Nice interview; some particularly good stuff on generative music, and a generation that grew up on iMuse wanting to do more with game music than just churn out Red Book Aduio.

It's Oregon Trail, but where you take everybody's favourite emo band on tour of the states. Surprisingly deep and detailed, an affectionate tribute to Apple II entertainment and the rigours of being a touring rock band. It is very silly, and somewhat ace, and will be getting a blog post in due course.

"Tips and tricks only the pros knew, UNTIL NOW! Get ready to PWN up some NUBS on Xbox Live and get some MAD BP'S BRO!" I'm pretty sure I've played this guy.

"These are just various photos taken during the development cycle of the businessib. Enjoy them. We hope you think they are as hilarious as we do." Oh my word.

"If you keep the city and concentrate on putting more world into it, imaginativeness becomes the primary obstacle– you can add things into this city without having to add much physical space and new assets. There's legions of empty storefronts and empty buildings, waiting to be filled. And media– web sites, radio stations, tv shows– don't take up space either. Think of this cheap empty space as a place to tell new stories, because as a developer, you are good at this." Iroquois, hitting many nails on the head all at once, again.

The Guardian Open Platform launches, with their Content API, their Data Store, and a selection of client libraries for the API (one of which I did a smidge of work on). This is not just a good thing, it's a good thing Done Right, and I'm looking forward to what's next from the Open Platform team.

"A collection of accidents that happened while working on maps and other graphics." Bloopers from interactive infographics. Delightful; the patina and happy accidents of the 21st century.

Custodian is the Ruby gem for accessing the Guardian Open Platform Content API that James Darling, Kalv Sandhu, and I (although my contribution was minor) built. There's a Google Code link to it, but I'd imagine the github version is where the action will be.

"You may not know his name but you will certainly know his work: Morris Cassanova (aka Mr Chicken) designs and makes signs for most of the fried chicken shops in the UK." That's a good market to have sewn up, I'd imagine.

Jones annotates his screengrabs from the James Coburn classic; lovely to see it all captured so well, even if I'd disagree that the plot is a thing of "gossamer" – it's a _tiny_ bit thicker, surely?

"This jQuery plugin generates sparklines (small inline charts) directly in the browser using data supplied either inline in the HTML, or via javascript." Nifty.

"…when we step into the shoes of that avatar, be it 1st-person, 3rd-person or otherwise, we exit the darkened movie theater paradigm and enter an intricate, performative, exploratory lab of untested ideas and speculation. We enter a playful space that feels and responds much more like a live theater rehearsal than an interactive movie or a triggered series of movie clips." Michael debunks the games-as-cinema analogy with an interesting take that considers them as more like theatre rehearsal.

"This is not a book about the VCS, nor breakout, nor video games and video game culture; it is a chronicle of the experience of that entity we might call “the player.” Oddly, there is little I can take from it in terms of approaches to video gaming or thoughts on the VCS Breakout. But it did enlarge my perspective and help me think about physiological, cognitive, and, let us say, monomaniacal aspects of video game play. Nervous, very dreadfully nervous Sudnow has been, but why would I say that he is mad?" Sudnow passed away very recently; I really ought to read his book, more than ever.

"[s3fm]… lets anyone run a streaming radio station, with just a folder of MP3s. Put those MP3s in an Amazon S3 bucket, and give your friends the S3 FM link."

Matt's talk (in English) from Lift 09, on scientific fiction, stories, and the design process. Good stuff – not too long – and wonderfully filmed: the cameraman focuses on his hands as much as his face, which is just perfect.

NeoGAF users band together to make a perfect, eight-stage, LittleBigPlanet rendition of Contra. Remarkable, especially the behind-the-backdrop puppeteering that makes the walking-into-the-screen levels possible. This had better not get a takedown slapped on it, because it's phenomenal.

"Perfect gift for any World of Warcraft player or other MMORPGer in general. You get one "main" glass and one "alt" glass. Serving idea: fill your main with your alcoholic beverage and your alt with your chaser since mains are typically stronger than alts." Oh dear. (But: good gag, and dangerous for drinking games).

"SFZero is a Collaborative Production Game. Players build characters by completing tasks for their groups and increasing their Score. The goals of play include meeting new people, exploring the city, and participating in non-consumer leisure activities."

"One of my enduring passions is exploring graphic design with programmatic and generative systems. While some aspects of design require the skilled hand of the designer, others can be formalized and explored by computer. For those tasks, Mathematica is an exceptional tool." Some lovely thinking around generative design.

Jolly good – easy to configure and get going, nice templating, and fast, because it's based on a databased index. Also, it looks like it's very actively maintained. Now added to this blog!

"Are all these industries in such terminal decline that they’re grasping around for any revenue stream or way out? Or is this the converged future, where business and culture are one and the same? Not only can’t I tell whether things are real or marketing vehicles any more, I can’t even determine what’s being marketed." Chris has a point.

Which is the sensible way to do things, and this feels about right.

The title says it all. Proper good, especially the sheer volume of A Lot Of Guys With Drums, and the way the brass replace some of the keyboard and bass parts.

"One Amish-man told me that the problem with phones, pagers, and PDAs (yes he knew about them) was that "you got messages rather than conversations." That's about as an accurate summation of our times as any." A wonderful quotation in the midst of this dense, fascinating article.

Lots of suggestions for simple but yummy puddings here. Will need to check this list out again.

"If you need to perform data analysis, provide graphics for your users in your webapp, or produce high quality plots I encourage you to investigate the combination of ruby, GSL and GNUPlot." Looks good. I should probably give this a poke some time; could come in handy.

"Feed cake to the cat for a megaburp; use the owl to block bullets." Lovely: you control the fat cat *and* the owl; the owl makes a path for the cat. It's slightly bulletty in places, and juggling two controls is tricky, but still quite laidback. A lovely, lovely flash shmup. The artwork and music helps, too.

"So much joyful digital stuff is only a pleasure because it's hugely convenient; quick, free, indoors, no heavy lifting. That's enabled lovely little thoughts to get out there. But as 'digital natives' get more interested in the real world; embedding in it, augmenting it, connecting it, weaponising it, arduinoing it, printing it out, then those thoughts/things need to get better. And we might all need to acquire some analogue native skills." Yes. I am slighty frustrated by the attitude that you can make anything physical with an Arduino and some other stuff. It's the "other stuff" that's the important bit.

"Our tireless multi-touch team is pleased to announce another bit of software meant to make your prototyping life a bit easier, via support for using a wiimote with our flash API to quickly turn any TV or projection surface into a multi-touch environment" Nice, simple, hacky.

The comments thread on this is pretty epic, and I'm really not wading into that one. Suffice to say: it's quite a while before somebody mentions the word "criticism", and it's not in the main body of the article at all. That's the important word, to my mind.

"Of all the adverts I’ve seen this year, I think this (late entry) surprised me the most. Not because of the concept – the hilarious coincidence that sometimes people who are not famous share names with people who are famous has been used before – or the clumsy copy. It surprised me because I actually know the person in the photograph. And she really is called Julia Roberts." So do I. She really is, you know.

Lovely article about the White House cinema, the first occupant of which was Eisenhower. I came upon this post-"If Gamers Ran The World" if only to find out who the first film-literate (ie: willing to have it inside the White House) president was. The article is a gem.