"So much of design culture is occupied by people that take themselves so very seriously. When thinking about our conversations in the Newsbar about magical realism and surrealism, it became apparent to me that the level of imaginative freedom allowed in the world of experimental fiction, would struggle to exist in contemporary design culture (and academia) because there’d be some form of backlash about how it wasn’t ‘real’… that the work didn’t address the world’s real issues or problems… that it would never succeed in the ‘real world’. We are a discipline that is reliant on our creativity and imagination, but have become terrified of the imaginary."