"In time I wasn’t plugging in my newly arrived modules so quickly. I was spending more time looking at them, admiring their structures, noting aspects unique to various individual companies. Some modules have lovely design flourishes, bits of fantastic line art right there on the circuit board, so enticing it threatens to give “cyberpunk” a good name all over again. Others have funny little phrases, puns on functionality, like where the power supply goes, or little axioms that both gently mock and encourage the beholder—Barbara Kruger by way of circuitry. This is what I now first look for when I unpack a new module." Really nice Marc Weidenbaum piece on the aesthetics and semantics of circuit-board design.