"It is pleasant to work on something that people draw benefit from. It is especially pleasant to work on something lasting. And I enjoy the looking-glass aspect of our industry, where running a mildly profitable small business makes me a crazy maverick not afraid to break all the rules." Pinboard is – obviously – one of my favourite products. And yes, I love the tone of Maciej's "brand" that he's built. But I also love how straightforward he is about describing the business and process of making something that Just Works and doesn't have ideas beyond being solid and dependable.