"It’s important to note that this number does not reflect either the number of people owning a mobile phone and that the United Nations Millennium Declaration remains a crucial milestone to reach for the mobile industry. However it shows that homes, bridges, cars, laptops and netbooks, white goods, plants, spimes, and other objects have a mobile phone subscription and are likely to become the most important target segment for mobile operators around the world." Which begs the question: how do you market to things?