"It's not a subscription; it's more casual than that. It's an **impulscription**; they get the chance to dangle the week's headlines under your nose, and you get the chance to buy if you like the look of that issue. No obligation, no hassle. It means I never have to miss an Economist Technology Quarterly, and nor do I have to take out a proper subscription and then suffer the guilt of seeing unread copies piling up in the living room.<br />
I want all magazines to be available like this, please." What a great idea. (Also: I *love* 'impulscription').