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Monster Hunter's success comes down to its local-only multiplayer, which has been a huge hit in Japan, but less so over here. To promote Freedom Unite, Capcom open a pop-up meeting-space on Charing Cross Road, simply to provide a space for Monster Hunters to congregate. You'll need a PSP to be allowed to enter. I have no idea if this is going to work out, but there's something about the idea – creating public spaces designed for the playing of videogames, together – that I rather like.