"'taking three great graduates and putting them to work on the next Godfather game… is a fine business decision, but the perspective for us is that it is a much better idea to take these three guys who perhaps have a beautiful idea and a different way of working, protect them a little bit as they build up a new idea and a new way of looking at things and a new way of design – and a few years from now they will be a much better business," Blackley explained. "In the '90s there was no mechanism to do that – and we lost a generation of designers. I think its important we look to reclaim that new generation.'"