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"I cannot think of a worse fate: hearing something worse than John Mayer when you have to click on a link that says John Mayer. (Consider clicking on a Google search result for your dentist’s office phone number and getting your ex-girlfriend instead.)" This line is very funny, but the whole post is a shrewd explanation of the importance of resolution, and the fist Facebook makes of it. I hope consumers will discover they care about this more than they thought, too.