"I thought this was a fascinating take on the need within companies for stories… Companies spend a lot of money looking for these stories. Traditional product companies had to ask people and users to tell their stories, normally through market research. Web companies are at a huge advantage: they have rivers of usage data flowing through their servers, and the problem inverses – how to make sense and tease out meaning and interest from such a torrent." This is very good; I'm looking forward to future installments.

"If Ferelden has room for priests, elves, mages and golems then why doesn’t it have room for sceptics and scientists too?" Lovely notion – roleplaying an aetheist in Dragon Age (as best possible within the game). In this case, the player character believes in magic, but not in the montheist religion that much of the world ascribes to; miracles are really just magic at work. Subsitute "magic" for "science" and you begin to see his point. It's a nicely thought-through piece.

"The closer has confounded hitters with mostly one pitch: his signature cutter." Lovely motion infographics – informative, and powerfully confirming the narration.

"The move during the past 10 years or so has been from cameras being precision mechanical devices to molded polycarbonate containers for electronic components. This has meant a lowering of overall physical quality. What one gets in terms of features, functions and image quality is higher than ever before, but the satisfaction of owning and using a high quality mechanical and optical device has for the most part evaporated. Only the top models within any brand produce a tactile satisfaction and please one's esthetic sense." The quotation is from Michael Reichmann; the discussion that follows is as thoughtful as usual from TOP's readers.