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"Even the platform holders are excited about the potential for social networking to tie into games. At E3, Microsoft proudly announced integration of Facebook, music network Last.fm and Twitter with Xbox Live. The latter pair are fairly irrelevant, admittedly. Last.fm is solely a music service, while Twitter isn't actually a social network at all – it's a one-to-many broadcast system, which isn't quite the same thing." Oh. But that's where you're wrong, Rob. Sorry.
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'“The degree to which you can engage your customer base in creating value for your other players” is key, says Newell. “When people say interesting or intelligent things about your product, it will translate directly into incremental revenue for the content provider.”' Masses of good things in here – think I've quoted it elsewhere – but it's not on my Delicious, so in it goes.
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"DFC's main takeaway from the study is that the flexible, quickly-adaptable nature of online distribution services like Steam allow for developers to use a broad variety of promotions and incentives to keep their game communities fresh; individual promotions like the Survival Pack had a positive effect on both platforms, but it was the one-two punch of that DLC plus the followup free weekend through Steam that had the most meaningful impact on the game at any point on either platform."
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Art of the Title interview the chaps behind Wall-E's end credits, which knocked me out the first time I saw them, and still give me the loveliest buzz to this day.
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Generates a tiny file to do the most basic things, from the looks of it.
Jazmeister | 23 Jun 2009
No, he’s right! Twitter is a sequence of 1 to 1 communications, and therefore isn’t a social network. Just like talking to people, and writing letters. You can’t build social groups with those! Duh!
Tom | 23 Jun 2009
Well, it really isn’t; it’s a haphazard combination of 1-1, 1-group, and 1-all (broadcast). I mainly use it to broadcast to groups (ie: ‘who wants a beer tonight’, still my most common usage). And broadcast systems are ways of building communities, groups, “social networks” (which is such a horrible term anyhow). Look at CB radio, for instance; it’s just a transport mechanism for voice chat, but it becomes a useful tool as well as a social hub for long-distance truckers and radio hams. Twitter, at its core, is just a messaging bus; then, it becomes whatever its users make it.
But also: I disagree because there’s far more value in services built around social objects than around just connecting you to people. The idea of listening to last.fm with my friends is far more interesting than another box to look at Facebook on.
Not duh at all, I’m afraid. I’m not going to go on longer here, mainly because I’ve got one-and-a-half conference sessions on this subject to write in the next three weeks and they’ll like be online, but basically: my disagreement was not just with this quotation, but with quite a bit of the article. My disagreement is based on deeper knowledge than a single delicious comment contains.