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"Making entertainment media is a bit like telling a joke; you really can’t tell whether it’s going be funny until you’ve told it." A really good synthesis of many years of work and process from Jack and Timo. Reading this I remember how I'm somewhat shaped by this thinking.
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I won't do Timo a disservice by quoting one fragment of this essay; it's one of those lovely pieces of writing where not a word is wasted, where it all builds an argument, and you should just read the whole thing. Lots of topics I've been touching on in recent years, in part because of my time at Berg, and the designers who are my friends and peers. This is what needs to be beaten into the world, a little; the way to beat it in is to build it in, through our work and products. I should work on that more.
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"The film Nearness explores interacting without touching. With RFID it’s proximity that matters, and actual contact isn’t necessary. Much of Timo’s work in the Touch project addresses the fictions and speculations in the technology. Here we play with the problems of invisibility and the magic of being close." God, I work with brilliant people.