• "At the moment, however, the prevailing wisdom seems to be that audiences have to be tricked into buying digital toys. Toys have to be disguised as something else. They don't yet have the framework of expectations around them that allows people to decide whether the proposition is worth it on its own or not, whatever that phrase really means. They're yet to feel entirely legitimate." Lots of lovely stuff in Christian's article here, but this stood out particularly: having to disguise toys to sell them to current expectations and the current marketplace.
  • "…as soon as consumers become used to things acting this way, they’ll start actually expecting things to act this way. And when that happens, beware any software company that doesn’t deliver the same experience. In the new world Apple will create, to ask a user to manually sync files between different devices will be the equivalent, back in the ‘80s, of asking a bunch of home computer users used to interacting with GUI’s, to use command lines instead." Yep.