"Had our correspondent developed the gift of foresight? No. He really had heard these stories before. Spend a few moments on Google and you will find that the tale of how Procter & Gamble developed the Swiffer is a staple of marketing literature. Bob Dylan is endlessly cited in discussions of innovation, and you can read about the struggles surrounding the release of “Like a Rolling Stone” in textbooks like “The Fundamentals of Marketing” (2007). As for 3M, the decades-long standing ovation for the company’s creativity can be traced all the way back to “In Search of Excellence” (1982), one of the most influential business books of all time. In fact, 3M’s accidental invention of the Post-it note is such a business-school chestnut that the ignorance of those who don’t know the tale is a joke in the 1997 movie “Romy and Michele’s High School Reunion.”" This is a brilliant article on the literature – and culture – of talking about 'creativity'.
"Why doesn’t popular fiction encourage writers as entertainingly skilful as this? Because we do not value the skillset itself, only the story it mediates. We long ago separated the skillset out and donated it to literary fiction. Danny MacAskill doesn’t tell a story. He just is. Indeed, by the look of it, he just is the skillset. As a result I cry every time I watch him perform, because the performance is so much more intense than anything I’ve ever made." Great writing, by a great writer, about a great performer. Perfect.